What could your reporting reveal?
ILLUSTRATIVE EXAMPLES • NOT CLIENT RESULTS
Start with existing records or a practical tracking plan. Missing historical facts cannot be reconstructed without evidence. Some questions need better records or more collection time. Outcomes are not guaranteed.
Performance & Profitability
JOB PROFITABILITY
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Question: Which jobs justify the time and cost?
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Needed: Job revenue, hours, labor rates, and direct expenses.
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Could support: Pricing and job-selection decisions.
SALES CONVERSION
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Question: Which inquiry sources lead to customers?
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Needed: Inquiry source, date, follow-up, and sales outcome.
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Could support: Marketing and follow-up priorities.
Time & Operating Costs
DELAYS & REPEAT WORK
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Question: Which problems keep returning?
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Needed: Delay dates, causes, affected jobs, and repeat-work hours.
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Could support: Process changes and training priorities.
PERFORMANCE SUMMARY
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Question: How are sales and costs changing?
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Needed: Sales and expense reports with matching periods and categories.
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Could support: Budget reviews and further investigation.